A festive game-show-style activation at the Mall of Cyprus that turned responsible gaming awareness into an engaging live experience.
Game on — responsibly!
For the National Betting Authority’s holiday campaign, we turned the Mall of Cyprus into a live TV game show set. With quiz questions, festive lights, a charismatic host, and crowd engagement, this wasn’t your average awareness booth. Winners picked up their gifts from a charming vintage van, while the whole setup delivered a powerful message about safe gaming — in the most fun way possible. Education meets entertainment, and the audience? Hooked.
